THE BRIEF:
Since its founding, Volvo has been a brand that has put people first. They have made it their mission to make life safer, easier and better for everyone.
In 2023, we are asking young people to protect what is most important about our home planet – life itself. How can we pioneer the use of technology to protect people and make them feel safe?
THE INSIGHT:
Amaxophobia (driving phobia/anxiety) affects about 1 in 10 American adults and 1 in 5 teenagers
THE IDEA:
Create Andas (breathe in Swedish); an app that supports amaxophobia sufferers through breathing excersises before, during and after getting in the car
In a group collaboration with Stephanie Leong & Jaia Guildford-Carey