THE BRIEF:
Develop a new look and campaign that will appeal to young adults to travel to regional Victoria via V-Line
THE Target Audience:
18-25 year old Victorians
THE Insight:
Gen-Z use the term “how to” in 63.7% of their google searches
THE Idea:
Highlight how car troubles can ruin a trip to create the sentiment "Should've taken the V-Line'
POSTERS
GIFS FOR SOCIAL MEDIA
