Client: Loop Noise Reducing ear buds
Target Audience: 70+ year old Australians
Insight: This age bracket are likely to have been with the same partner for a plethora of years
Idea: Although they have been together for years, they still want to hear each other speak without the distraction of others
Client: Roberts Radio
Target Audience: 18-24 year olds
SMP: Make old new again
Insight: The infamous debate of the 'aux' (who gets to play their music)
Idea: Let Robert take over the Aux by advertising it with a vintage style ad aesthetic likewise radio would back in its peak. Of course, with the iconic style of copy
Client: Black Star Pastry
Target Audience: Social Media users
Problem: Black Star Pastry cafe boasts the title of "most Instagramable cake", yet it creates an audience that come to try it once. They want the dedicated loyal Melbourne fans they deserve!
Deliverable: Instagram and other social Media
Idea: Create a personable, friendly tone online to connect with the audience in a language they know
Left: Collaborate with Melbourne based influencer Sami/ @wiltyplant by sponsoring her 'Introvert Meet Up' events at the cafe! Cake testing, board games; truly make Black Star Pastry the introvert spot
Right: An example of how the social media would look and feel: current, light hearted, relatable and shareable.
Client: A Foster Care Agency
Brief: The number of children needing a foster home is increasing; however, the number of individuals willing to foster a child is decreasing
Objective: Raise awareness of the agency to get people to sign up to be a foster carer
Client: Tarzans' Grip Super Glue
Target Audience: Woman 30-50 years old who do the shopping
Insight: The broken heel is a common trope in movies, often a man comes and 'saves the day'
Idea: Tarzan's Grip is the hero
Client: Vanish NapiSan
Deliverable: Outdoor Poster
Proposition: Effective against all stains
