THE BRIEF:
Develop a campaign based on positive emotional appeal, that will encourage people to understand how, and feel motivated to recycle properly
Target Audience:
4-8 year-old Victorian children
THE INSIGHT:
Kids follow directions with visual 232% better than instructions with just text
THE IDEA:
Educate children on the impact of recycling in an engaging way through fun, charismatic puppets
BRANDING
Puppets I hand made based on the characters
Executions
Interactive meteorite the dispenses educational stickers
Stickers that dispense
VIDEO
EDUCATIONAL KIT TO BE GIVEN TO SCHOOL CHILDREN
A collaborative campaign with Cooper Bailes, Jaslene Aristorenas, Will Greig and I