The BRIEF:
Get Gen-Z to use eBay as their chosen second hand market place
The insight:
82% of Gen Z-say fashion is important for establishing their identities
The idea:
Introduce a new lookbook feature on eBay for Gen-Z to archive, create and curate their own personal style with the convenience of shopping new looks on the same platform
In a group collaboration with Stephanie Leong & Jaia Guildford-Carey
