The Client:
TAC's website www.howsafeisyourcar.com
The Problem:
There are too many preventable car accidents in Victoria due to Gen-Z's lack of awareness on buying a safe car
Deliverable:
30 second TVC
The Insight:
Gen-Z love using the word 'ick' to describe unfavourable characteristics of their dates
The Idea:
Considering the majority of young adults take icks into seriousconsideration when dating, it’s time for them to hold those standards for their cars
MOODBOARD:
